LEGAL & PRIVACY
1. Introduction
Welcome to Animal Aura (“we”, “our”, “us”). Your trust fuels our vision and your privacy is sacred.
This Privacy Policy outlines how we collect, use, store, and protect your personal data when you visit our website, purchase a product, or engage with our content, in line with India’s Digital Personal Data Protection Act, 2023 (DPDP), and other applicable data laws.
2. What Information We Collect
We may collect the following types of data:
a. Personal Information
- Name
- Email address
- Phone number
- Shipping & billing address
- Date of birth (for birthday perks)
b. Order & Transaction Info
- Products purchased
- Payment method (processed via secure third-party gateway)
c. Technical & Usage Data
- IP address
- Device/browser info
- Pages visited and time spent
- Cookies and session data
3. Why We Collect Your Data
We only collect what we need, for specific and lawful purposes:
- To process and deliver your order
- To personalize your shopping experience
- To improve our website and services
- To offer loyalty rewards (Spirit Points)
- To send marketing, drops, and updates (with your consent)
- To comply with legal obligations
4. Consent & Your Rights
Under the DPDP Act, your consent is:
- Free – You’re not forced
- Specific – We tell you why we need it
- Informed – You know what’s being collected
- Unambiguous – You take clear action (like ticking a box)
- Revocable – You can withdraw at any time
You can update or withdraw your consent by contacting:
support@animalaura.in
5. How We Use Cookies
Our cookies are categorized as:
Type | Purpose |
Essential | For login, checkout, security |
Functional | To remember preferences |
Analytics | To improve site experience (anonymous tracking) |
Marketing | To show you relevant ads across platforms (with consent) |
You can manage your cookie preferences via our Cookie Settings page.
6. Data Sharing
We do not sell or rent your data.
We may share your data only with:
- Trusted partners (shipping, payment processors)
- Marketing and analytics services (with consent)
- Legal authorities (only when required by law)
All partners are bound by confidentiality and data protection agreements.
7. Data Retention
We retain your data only for as long as needed to fulfill the purposes above or to comply with legal/tax obligations.
You may request account deletion or data access by emailing us.
8. Security Measures
We use:
- SSL encryption
- Firewall protection
- Regular site audits
- Secure payment gateways (Razorpay, Stripe, Googlepay, phonepe, paypal, visa, master, rupay, Discover, Amex, Amazonpay, Airtelpay, etc.)
We are committed to keeping your data safe from unauthorized access or misuse.
9. Your Rights Under DPDP
You have the right to:
- Know what data we hold
- Correct inaccurate information
- Withdraw consent
- Be forgotten (request deletion)
- Nominate someone to act on your behalf in case of incapacity
To exercise any of these rights, email: Support@animalaura.in
10. International Users
If you're accessing our site from outside India, your data may be processed in India. By using our services, you consent to this transfer in accordance with applicable data protection laws.
11. Updates to This Policy
We may revise this policy from time to time. The latest version will always be available at animalaura.in/privacy with the “last updated” date.
12. Contact Us
For questions, feedback, or data requests: